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27 Jul 2018
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Sara Blakely is a billionaire American businesswoman invented Spanx, the hugely popular line of shape wear. Sara Blakely was born on 21st February 1971 in Clearwater, Florida. Blakkely’s father worked as lawyer and her mother was an artist. Sara graduated from Florida State University with communication skills.
Blakely started her carrier as a part time job at the Walt Disney World. Later, she got a job at a local stationary company called “Danka”.
When she wanted an undergarment that was undetectable beneath her clothing, was comfortable, made her appear slimmer, and could be worn with open-toed shoes, she cut the feet off of a pair of panty hose and found that she had created a garment that other women would want. In 2000 Blakely used $5,000 in personal savings to market her invention. She worked during the day at Danka and devoted nights to researching fabric types, patents, and trademark designs. She ultimately found a hosiery factory willing to produce her footless hose, wrote her own patent application, and chose a playfully endearing product name, “Spanx,” and logo, a young blonde woman modeled on herself. Rather than invest in advertising, Blakely traveled across the United States, meeting and modeling for the boards of stores such as Neiman Marcus. Source: britannica
Blakely founded the Sara Blakely Foundation which helps women in education issues and training them to be good entrepreneurs. She also funds scholarships for young females in Africa at Community and Individual Development Associat
ion City Campus. Blakely made a television appearance on the Oprah Winfrey Show in 2006 and also made a donation of one million dollars to Oprah Winfrey’s Leadership Academy. She was a participant on ‘The Rebel Billionaire’ and a judge on the reality series ‘American Inventor’. In January 2008, Blakely went on Free Radio as a guest star.
Sara Blakely’s invention was an answer to the prayers of millions of women worldwide. Her invention was authentic and with her only 5000 dollars she appealed to the masses because of her unique and outstanding idea. She achieved her dream of becoming a successful entrepreneur. She married Jesse Itzler, an American Rapper in 2008. They have a son Lazer Blake Itzler.